Did you know that you can write and publish your own content on Linkedin? Lots of people are not aware of this option even though they spend time on Linkedin every week.
Just to be clear – when I say ‘publish your own content’ I don’t mean sharing the URLs of articles as status updates (which lots of people do!) – I mean using Linkedin as a blogging platform.
Why should you do it?
Publishing your own content regularly on Linkedin is:
- An effective way to keep in the forefront of your connections’ minds – every time you publish a post your connections will be notified that you have published something.
- A great way to show off your professional expertise. Taking the time to write your own content about your industry is impressive and shows you are passionate and care about what you do.