That Social Media Girl

Marketing is dead. Time to get rid of your ‘Marketing’ department…

ceo

Marketing, as we know it, is dead. In fact, it’s been dead for a while. Bill Lee declared it in 2012 in a Harvard Business Review article. That’s cause for celebration! Let’s be honest, who wants to be ‘marketed’ to anymore? No one.

If I had a company I wouldn’t have a marketing department. Not only that, I would eliminate the word ‘marketing’ altogether.

There are studies proving that even just the word has huge negative connotations.

Who wants to be marketed to anymore? No one. 

read more

Are your team performing on LinkedIn? Find out their Social Selling Index (SSI) Score

laptop

If you use LinkedIn regularly you’ve probably heard of the phrase ‘social selling’. Let’s look at what social selling means (or doesn’t mean) before we move on.

  • Social selling doesn’t mean selling stuff on social media. It’s not referring to social media ads or any kind of post that says ‘buy now’ or ‘shop now’.
  • Social selling does means using social media as a tool to engage with your sales prospects online. Basically, ‘social selling’ is how everyone should be using LinkedIn –  networking (online) with contacts. ‘Online schmoozing’ as one of my training course delegates phrased it nicely the other day.

I use LinkedIn as an example because LinekedIn is the biggest B2B social network, meaning it’s the most effective and appropriate platform for social selling. However theoretically, this can be done on any social network where your sales prospects may be hanging out. Twitter, for example, would be no.2 on the list if indeed your sales prospects are active on Twitter.

read more

12 Life-Changing, Time-Saving, Digital Marketing Chrome Extensions

photo-1423666639041-f56000c27a9a

Are you one of those people who often finds themselves short of time, no matter what you do? Yes? Then you will love this list.

Continue reading

How to create your own blog on LinkedIn

writing

Did you know that you can write and publish your own content on LinkedIn? Lots of people are not aware of this option even though they spend time on LinkedIn every week.

Just to be clear – when I say ‘publish your own content’ I don’t mean sharing the URLs of articles as status updates (which lots of people do!) – I mean using LinkedIn as a blogging platform.

Why should you do it?

Publishing your own content regularly on LinkedIn is:

  1. An effective way to keep in the forefront of your connections’ minds – every time you publish a post your connections will be notified that you have published something.
  2. A great way to show off your professional expertise. Taking the time to write your own content about your industry is impressive and shows you are passionate and care about what you do.
read more

Google+ – An Intranet Solution for Small Businesses

digital marketing

 

One of the great things about using Google Apps for Work is that it gives you the tools to use their social media platform, Google+, as an intranet.

We recently made the jump to using Google+ as our intranet in a company of 70 employees.

How does Google+ work as an intranet?

If you use Google Mail for your email you will also have the option of creating a Google+ profile. This profile is easily accessible when logged into the Chrome browser making it very convenient for people to access as an intranet.

Here’s where the cool part comes… you can lock down Google’s social media platform so posts shared by people with the company’s email domain are only visible to to those people within your organisation! – Very exciting I know!

read more
« Older posts

Copyright © 2017 That Social Media Girl

Theme by Anders NorenUp ↑