That Social Media Girl

Category: LinkedIn

Are your team performing on LinkedIn? Find out their Social Selling Index (SSI) Score

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If you use LinkedIn regularly you’ve probably heard of the phrase ‘social selling’. Let’s look at what social selling means (or doesn’t mean) before we move on.

  • Social selling doesn’t mean selling stuff on social media. It’s not referring to social media ads or any kind of post that says ‘buy now’ or ‘shop now’.
  • Social selling does means using social media as a tool to engage with your sales prospects online. Basically, ‘social selling’ is how everyone should be using LinkedIn –  networking (online) with contacts. ‘Online schmoozing’ as one of my training course delegates phrased it nicely the other day.

I use LinkedIn as an example because LinekedIn is the biggest B2B social network, meaning it’s the most effective and appropriate platform for social selling. However theoretically, this can be done on any social network where your sales prospects may be hanging out. Twitter, for example, would be no.2 on the list if indeed your sales prospects are active on Twitter.

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How to create your own blog on LinkedIn

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Did you know that you can write and publish your own content on LinkedIn? Lots of people are not aware of this option even though they spend time on LinkedIn every week.

Just to be clear – when I say ‘publish your own content’ I don’t mean sharing the URLs of articles as status updates (which lots of people do!) – I mean using LinkedIn as a blogging platform.

Why should you do it?

Publishing your own content regularly on LinkedIn is:

  1. An effective way to keep in the forefront of your connections’ minds – every time you publish a post your connections will be notified that you have published something.
  2. A great way to show off your professional expertise. Taking the time to write your own content about your industry is impressive and shows you are passionate and care about what you do.
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