WhatsApp has been getting a lot of media attention since Facebook bought the instant messaging service for $19billion last year, but something which may have been missed is how valuable the app can be used as a business communication tool.
The numbers speak for themselves: WhatsApp now has half a billion regular active users. No wonder the corporate world is interested.
WhatsApp does have limitations though. For example, groups are capped at 100 people – which is obviously restricting for a lot of businesses. Something which is probably intentional…read more