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WhatsApp has been getting a lot of media attention since Facebook bought the instant messaging service for $19billion last year, but something which may have been missed is how valuable the app can be used as a business communication tool.

The numbers speak for themselves: WhatsApp now has half a billion regular active users. No wonder the corporate world is interested.

WhatsApp does have limitations though. For example, groups are capped at 100 people – which is obviously restricting for a lot of businesses. Something which is probably intentional…

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