That Social Media Girl

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Conference Keynote Speech: How to Maximise the Power of Twitter

fsb conf

Last week I spoke about how to maximise the power of social media (in particular Twitter) at the FSB National Conference in Glasgow to the team of FSB Regional Development Managers and Connectors. I had the mission of encouraging the group to create as much buzz on the event hashtag (#FSBConf) as possible to get it trending  – which it did. Multiple times!
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Twitter Hack – How to find & follow your email database on Twitter without using Twitter ads!

laptop with a notebook and red nails

I love a good hack and this one is awesome! This Twitter hack allows you to find your email contacts on Twitter and follow them without having to pay for Twitter follow ads. This is a great way of boosting your Twitter followers with your actual customers. Getting your customers to follow you on Twitter is great as it brings them closer to you so they can get to know you, trust you and like you which means they will hopefully come back and buy from you again.

What do you need? 

1. A Gmail account that you don’t use.

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How to automatically share your Instagram images natively to Twitter (with IFTTT)

Instagram app on mobile phone

If you love time hacks then you will love IFTTT (If This Then That). Trust me it’s worth checking out. When I discovered this tool I got very excited and spent hours on the website exploring everything you can do with it.

IFTTT allows you to set up ‘recipes’ which means when a specific action is carried out another action is automatically triggered. A huge time saver when it comes to social media management.

One of my favourite recipes is: 

This means that when you post an Instagram photo you can choose to natively share it to a Twitter account by using a chosen hashtag (set by yourself) in the Instagram photo caption.

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Google+ Update: A Little Bit Of Pinterest Coming To Google+ With Collections

Google+ collections update

Google+, having taken inspiration from Pinterest, yesterday introduced ‘Collections’ – a new way to group your posts by topic. 

Here’s an explanation straight from Google (originally posted on their Google+ page):

Every collection is a focused set of posts on a particular topic, providing an easy way for you to organize all the things you’re into. Each collection can be shared publicly, privately, or with a custom set of people. Once you create your first collection, your profile will display a new tab where other people can find and follow your collections.’

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How to Turn Your Brand Google+ Page into a Local Page.

changing your brand page into a local page

Did you know Google now lets you turn your Google+ brand page into a local page. Why might you want to do this?

  • If your page was set up incorrectly (as a brand page instead of a local page)
  • If you have changed from just being online to having a local presence
  • If you want a map to show up on the search engine results page when your brand name is searched for

Too many local based business set up a brand page instead of a local page when they started out on Google+ so Google have finally decided to help those businesses out!

Google allows you to create a brand new local page then merge some of the features of the local page to your brand page.

What changes?

So reviews, verification, location and map will be moved from the local page (which you create if you don’t already have one) to your old brand page. All these things move to your brand page because they are all features of local pages not brand pages.

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