Privacy Policy

Last updated: 21.08.2025

That Social Media Girl LTD (“we”, “our”, “us”) respects your privacy and is committed to protecting the personal data of our clients, website visitors, and marketing audiences. This Privacy Policy explains how we collect, use, and share your information when you use our website, engage our services, or interact with our advertising.

1. Information We Collect

We may collect and process the following types of information:

  • Contact information (name, email, phone number, company name, job title).

  • Business details necessary for providing marketing services.

  • Website usage data (IP address, browser type, device, pages visited, referral source).

  • Marketing and communications preferences.

  • Payment and invoicing details (if you become a client).

2. How We Use Your Information

We use your information to:

  • Provide and manage our marketing services.

  • Respond to enquiries and communicate with clients.

  • Send updates, proposals, or marketing communications (where you have consented).

  • Analyse and improve our website and services.

  • Deliver and measure advertising through platforms such as Meta (Facebook/Instagram).

3. Use of Meta & LinkedIn Pixel, Advanced Matching & Conversion API

Meta Pixel

Our website and marketing campaigns may use Meta advertising tools, including the Meta Pixel, Advanced Matching, and the Conversion API.

This means that:

  • The Meta Pixel records actions on our website (such as form submissions, page views, or clicks) to help us measure ad performance and improve targeting.

  • Advanced Matching allows us to securely share customer information you provide (e.g. name, email, or phone number) in a hashed (encrypted) format with Meta to improve the accuracy of audience targeting and reporting

  • The Conversion API (CAPI) allows us to share certain customer actions directly from our server to Meta (such as enquiries or sign-ups) to ensure our advertising is measured accurately, even when browser-based tools are restricted.

Meta may combine this information with other data it holds to provide measurement services and targeted advertising, in line with its own Data Policy.

You can control how Meta shows you ads by adjusting your preferences at https://www.facebook.com/ads/preferences.

LinkedIn Insight Tag

Our website uses the LinkedIn Insight Tag, which is a piece of JavaScript code that enables us to measure the effectiveness of our LinkedIn advertising and gain insights into how visitors use our website.

The Insight Tag collects information such as page visits, conversions, and interactions with our website. This data is aggregated and anonymised and does not directly identify individual users.

Enhanced Matching

We may use LinkedIn’s enhanced matching feature to improve the accuracy of our advertising measurement and reporting. This involves securely sharing limited, hashed business contact information (such as email addresses) with LinkedIn.

This information is encrypted before transmission and is used solely to help LinkedIn match website visitors with LinkedIn members for advertising measurement purposes. We do not receive personally identifiable information about LinkedIn members from this process.

Matched Audiences

We may use LinkedIn Matched Audiences to display relevant advertising to professionals on LinkedIn. These audiences may be created based on:

  • Visits to our website

  • Engagement with our LinkedIn content or advertisements

  • Business contact lists where we have an appropriate lawful basis

LinkedIn processes this information to create aggregated audience segments. We cannot identify individual LinkedIn members within these audiences.

Lawful Basis for Processing

Our use of LinkedIn advertising tools is based on our legitimate interests in promoting our services to other businesses and understanding the effectiveness of our marketing activities. Where required, we rely on your consent for the use of cookies and similar technologies.

International Data Transfers

LinkedIn may process personal data outside the UK. Where this occurs, appropriate safeguards are in place, such as standard contractual clauses approved for use under UK data protection law.

Your Choices and Rights

You can control how LinkedIn uses your information for advertising purposes through your LinkedIn account settings. You can also manage your cookie preferences on our website at any time.

For more information about how LinkedIn processes personal data, please refer to LinkedIn’s own privacy policy.

4. Legal Basis for Processing (UK & EU Visitors)

We rely on the following legal bases for processing personal data:

  • Consent — when you accept cookies or opt-in to marketing communications.

  • Legitimate interests — to operate and grow our business, understand how our website is used, and market our services to prospective clients.

  • Contract — where processing is necessary to deliver the services you engage us for.

5. Cookies and Tracking

We use cookies and similar technologies to:

  • Analyse website traffic and performance.

  • Remember visitor preferences.

  • Deliver relevant advertising on platforms such as Meta, Google, and LinkedIn.

You can manage or disable cookies through your browser settings. You may also opt out of targeted advertising at:

You can view our cookies policy here

6. Sharing Your Information

We do not sell your personal data. We may share it with:

  • Service providers (such as web hosting, email providers, analytics, and payment processors).

  • Advertising platforms (such as Meta, Google, and LinkedIn) to run and measure campaigns.

  • Professional advisors (such as accountants or legal consultants).

  • Regulators or authorities where required by law.

All partners are contractually required to protect your data.

7. Data Retention

We keep personal data only as long as necessary for the purposes collected, or as required by law (e.g. tax/accounting obligations).

8. Your Rights

If you are based in the UK or EU, you have rights under data protection laws to:

  • Access the personal data we hold about you.

  • Request correction or deletion.

  • Object to processing for marketing purposes.

  • Withdraw consent at any time (e.g. for marketing emails or cookies).

  • Lodge a complaint with the Information Commissioner’s Office (ICO).

To exercise your rights, please contact us (details below).

9. Security

We take appropriate technical and organisational measures to protect your data against loss, misuse, or unauthorised access.

10. Contact Us

If you have questions about this Privacy Policy or how we handle your data, please contact:

That Social Media Girl LTD via our website contact form.